Puma
CREATIVE DIRECTION ©2018
Led by creative direction from Mike, the idea for the SS18 shoot was to bring a piece of Detroit and juxtapose it with an unexpected setting. Following this direction, a classic Detroit barber shot was erected on a cliff in Big Sur, California to really drive the campaign direction home.
Credits
Creative Director: Mike Carson
Photographer & Director: JUCO
PUMA Creative Director: Remi Carlioz
Stylist: Ade Samuel
Set Design: Jamie Dean Studio
PUMA Team: Vivan Ramirez, Kristina Fields & Minnie Tran
Event Production: A-OK Collective
Event Photo Cred: Emilia Pare, Hypeend, PUMA & Neilson Barnard
Mike Carson ©2020
Multidisciplinary Creative