Double Or Nothing (Shows)

PRODUCTION DESIGN, CREATIVE DIRECTION & CONTENT DIRECTION ©2017

For the "Double or Nothing" pop up shows, the idea was to bring a simple industrial look, continuing the album aesthetic, to life in Big Sean and Metro Boomin's hometowns of Detroit & St. Louis. Acting as a symbol of Midwest strength & grit. Mike designed a "truss cage", boxing them into about 8ft of stage depth, as well as given them a structure they could climb, while sticking to contrasty, desaturated lighting looks.

Credits