Honda
twofold
CREATIVE DIRECTION, FILM DIRECTION & PRODUCTION DESIGN ©2022
In March 2022, Mike designed and directed “twofold” as a collaboration between him and Honda US. It consists of a two-part installation, one focusing on people seeing themselves in the car in a unique way and the other seeing the car in different environments, both surreal & realistic. All projections & content are practical, in-camera, & with no VFX (VFX was prior to the shoot to roto the talent out to re-project them). The final spot aired during the '22 NBA Finals.
Credits
Creative Director + Director + Production Designer: Mike Carson
EP: Ryan Hahn | Production Company: HPLA
Producer: Collin Druz
DP: Xiaolong Liu | Gaffer: Nick Durr
Editor: Chaz Smedley
LED & Car Tracing Content: Frameworx and The 92 Group
Music: Nez
1st AD: Jonas Morales | 2nd AD: Damon Limbrick
LED Content Animator: Jenni Yang
Rotoscoping for Re-projection: The Frender
LED Wall: 4Wall | Projection: 4Wall
Art Director: Isaac Aaron | Stylist: Ann-Marie Hoang
Agency: Quantasy & Associates
Q+A Team: Will Campbell, Chris Latouche, Lauren Johnson, Beth Hodzic, Adam Bollinger, Alex Sterns, Lauren Johnson, Lateef Sarnor
Check out the making of video below as well!
BTS Directed by: Juan Nieto
Mike Carson ©2020
Multidisciplinary Creative