Jordan Brand
Concord Classic
PRODUCTION + LIGHTING DESIGN & CONTENT DIRECTION ©2018
Mike provided Lighting + Production Design and Content for the consecutive year, for Jordan Brand's annual game in Chicago. This year was again a unique interactive basketball game, but this time inspired by 1995 the year the original Jordan "Concord" shoe was released. Taking cues from classic 8+16-bit basketball video games.
Credits
Production + Lighting Designer: Mike Carson for The 92 Group
Content Director: Mike Carson
Agency: Limitless Creative Co
Lighting Director + Programmer: Ryan Wiley for The 92 Group
Agency & Brand Leads: Gabby Viveros, Josh Tunson & Daniel George
Creative Direction: Jordan Brand Design + Limitless CC + The 92 Group
Content: The 92 Group + HoverCraft Studio
The 92 Group Team: Omar Rajput, JR Strickland, Adeshola Makinde
On-Site Production: SPL Chicago
Narrative Content Production: HPLA
Photo Cred: Adeshola Makinde, Sam Kfare & Limitless CC
Mike Carson ©2020
Multidisciplinary Creative