Nike
Megan Thee Stallion - Play New
FILM DIRECTION & CREATIVE ©2021
Nike commissioned Mike to direct the commercial announcing their new partnership with Megan Thee Stallion, via their “Play New” campaign. The 60 second spot is filled with eye grabbing visuals and world building, leaning on Mike's goto style of surrealism, as Megan tells her sports story.
Credits
Director: Mike Carson
Nike LA Art Director: Thomas Pregiato
Nike LA Narrative Manager: Maya Henderson | Nike LA Narrative Director: Eric Nelson
Nike LA Creative Producers: Megan Sedey & Fran Nazario
1st AD: Ev Salomon
DP: Ben Carey
Production Designer: Liam Moore | Art Director: Grace Surnow
Editor: Chaz Smedley
VFX / Color: The Mill (Leads: Tim Devlin, Paul Yacono, James Allen)
Producer: Jesse Peyronel
Director's EP: Ryan Hahn
Photographer: Adrienne Raquel
Cast Stylist: Danasia Sutton
MTS Stylist: Zerina Aker // MTS Hair: Kellon Deryck
Nike Team: Thomas Pregiato, NJ Ndure, Maya Henderson, Eric Nelson, Megan Sedey, Fran Nazario,
Lauren Gallo, Keith Liban, Cherie Christman & Chris Hicks.
Special Thanks to the beautiful cast & crew!
Mike Carson ©2020
Multidisciplinary Creative