Apple Music
Apple Music Awards
Executive Production, Creative Direction, Film Direction & Strategy ©2020
For the second annual Apple Music Awards, Megan Thee Stallion, Taylor Swift, Lil Baby & Roddy Ricch all presented artist driven films & content to cap their massive year in music. Mike crafted the overall creative language of the campaign, working closely with Apple Music, freenjoy & the artists' respective teams to insure quality & cohesion across the films & promos. Overall, the project was a success, seeing over double the growth in impressions and viewership from the previous year.
Credits
Executive Producer & Creative Director: Mike Carson for The 92 Group
Apple EPs: Bebhinn Gleeson, Lee Lodge, Liz Kelly, Sinead Murphy, Ben Hack & Larry Jackson
freenjoy EP: Nathan Scherrer
Directors: JaQuel Knight, Nabil, Mike Carson & .child
Production Designers: Ethan Tobman & Brandon Mendez
DP's: Santiago Gonzalez, Xiaolong Liu & Todd Martin
Still Photographer: Pari Dukovic
Mike Carson ©2020
Multidisciplinary Creative